Start with Why — How Great Leaders Inspire Everyone to Take Action (15th Anniversary Edition)

This is the book that made me think differently about why I started Scaling Better in the first place. Sinek's argument is simple: people don't buy what you do, they buy why you do it. That applies whether you're running a company or just trying to figure out your next move.

If you're building something — a business, a side project, a career pivot — and you can't clearly articulate why, start here.